To obtain a design position in which I can inspire as well as be inspired, while creating engaging, exciting, and energizing communications campaigns.
Michigan State University 2010
BA, Art: Graphic Design specialization
BA, Telecommunications: Media Arts & Technology specialization
EVIVE HEALTH | CHICAGO, IL | JAN 2017—PRESENT
Manager, User Growth: Growth Hacking, Communications and Marketing Campaigns, Marketing, Email Design, Collateral Design, Branding
As project manager, conceived of and spearheaded the creation of a B2C email marketing initiative. After six months, this initiative provided an average 45% open rate, 31% click through rate, and conversion rate of 20%.
Cooperating with a major health insurance provider, managed their elite email program. Between January 2016 and June 2017, the open rate improved from 30% to 37.7%. Click rate rose from 9.3% to 18.2%. Health Assessment completion rate rose from 14.9% to 21.21%.
Rebuilt, streamlined, and automated digital communications campaigns, resulting in higher internal productivity and increased end-user engagement. This in turn facilitated internal scoring and segmenting capabilities, as well as the creation of more accurate personas.
Together with internal and external client teams, negotiated with clients to ensure realsitic KPIs were set, measured, and reached.
Trained new hires to use the company’s email service provider, including how to access and manage databases, build and store creative, and retrieve and run reporting functions.
Collaborated with Data Science and Outcomes teams to produce targeted email campaigns, resulting in increased engagement for each consecutive send.
Regularly interfaced with multiple print vendors to oversee the production of new print and direct mail campaigns for Sales, Marketing, and client teams as well as collateral, managing inventory and purchasing.
EVIVE HEALTH | CHICAGO, IL | JAN 2015—JAN 2017
Creative Designer: Email Design, Collateral Design, Identity Design, Web Design
THE NORTHSTAR GROUP | LAKE ZURICH, IL | 2010—DEC 2014
Creative Design Specialist: Collateral Design, Identity Design, Package Design, Web Design, Promotional Design